This Christmas was probably the most unusual one I’ve ever had. While many people were resting, relaxing, and catching up with friends and family, I took the opportunity of some downtime to take a deep breath, focus, and push forward towards the vision of my coaching business. Two weeks of completely focussed daily action. There were two of us, supporting each other and working on our respective businesses from dawn until dusk and beyond (an all-nighter was even pulled at one stage).
Throughout those two weeks, a variety of emotion was experienced; frustration, exhaustion, excitement, awe, inspiration, fear, crankyness and the list goes on – but one thing was very clear, we both held the vision of what we want our businesses to look like, and we moved forward, one step at a time. I had given myself a tight deadline – I was determined to launch a big new marketing campaign, whether it was “ready”, or not.
Herein lies one of the challenges of starting a business – or going for anything in your life. The idea that you need to be “ready” or something else has to be done first. Sometimes these are just excuses which are part of a larger story about how you don’t get what you want, about how you’re not capable, how you’re not yet knowledgeable enough, need more information, or about your fear of success, or fear of being loved, being vulnerable. Needing to be “ready” enough can be drawn out for days, months, years, and sadly, a lifetime.
When you decide that you want to go for something, and you find yourself thinking or saying that you can’t because you have to sort something else out first, or you can’t do it until you… (fill in the blank), then it’s time for a little truthful conversation with yourself (or with your coach!). Is it really true that you need to sort out your finances before you start a business? Is it true that you need to wait for the “right time” to purchase that investment property? When will be the right time? Is it true that you need to wait until the Christmas/New Year season is well and truly over before you start looking after your health?
We are amazing story tellers. The stories we tell ourselves have us so convinced, can be so complex and convoluted, and we are good at convincing others too. Are your stories helping you, or holding you back though? Sometimes it’s hard to say until you verbally express it to someone else and hear the absurdity of it, or when someone objective pulls you up on the BS.
The need to be “ready” or “prepared” can be a clever trap designed by ego to keep you “safe” and comfortable in that nice warm comfort zone, which, truthfully, is not where you want to be. If you keep saying you’re not ready, you may never be – so JUST START.
Was I “ready” to launch my marketing campaign on the deadline? Nope. But I did it anyway, and I’m glad that I did.